Virgil Abloh and Off-White™ have just launched their latest collaboration with Braun. In efforts to liven up your home or office — and aid your wake-up routine — the beloved luxury brand has reworked one of Braun’s iconic clocks.
The BC02 clock draws from the classic AB1 clock from the 1980s, which was designed by Dieter Rams and Dietrich Lub. Here, the BC02 is optioned in two colorways of orange and blue, as the solid color scheme is meant to “stand out in an interior setting design.” The battery-powered alarm clock features tonal hands and is branded with both Off-White™ and Braun logos on the face.
The second collaboration between Off-White™ and Braun, the BC02 signals “an ongoing, overall venture” between the two brands, Abloh revealed. You can purchase the clock today for $70 on off—white.com and at select Off-White™ boutiques.
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